.............................persuasion:
If humans were rational, persuasion would be easy. You’d just present your argument like a neat little tray of facts, and they would accept it. But persuasion isn’t all about logic and evidence. It’s about emotion, identity, mood, status, pride, resentment, what they ate for lunch, and whether they’ve decided you remind them of someone who was mean to them in eighth grade. You can be completely correct and still get treated like you’ve just announced you enjoy kicking puppies.
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